Designer Focus: Amina Muaddi


The shoe designer name that has all celebrities wearing her heels – Amina Muaddi.

Growing up between Jordan and Romania – a bit out of the fashion world’s capital. She moved in Italy to follow her desire to study fashion communication at the Istituto Europeo di Design’s Milanese campus. After graduating, she landed her first job as a fashion assistant at L’Uomo Vogue before moving to New York to work at American GQ.

At the age of 24 she realized that her passion was in shoe design, and she returned back to Italy to fulfill that dream. Amina Muaddi experimented with other luxury footwear brands before creating her own. The brand was launched in August 2018 – designed in Paris and produced in Italy. BoF previously reported the brand achieved over €20 million in sales over the past year.

Since then her name has become synonymous with statement shoes.

Her distinctive heel, made her one of fashion’s most in-demand designer selling out immediately. The signature flared heel caught the attention of several celebrities such as Rihanna, Kendall Jenner, Rosie Huntington-Whiteley and more.

Not only are the shoes cult favourites, celebrity-adored and Instagram-approved but they're also extremely easy to wear all day. What’s not to love? You can purchase Amina Muaddi Fall/Winter 2020 Collection now in stores.








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