How Daniel Lee is reinventing Bottega Veneta
The British designer, who was most recently director of ready-to-wear at Céline, was appointed as the Creative Director of Bottega Veneta in July 2018.
Very little was known about Daniel Lee when Kering announced in mid-June that the 32-year-old Brit was taking over as creative director at Bottega Veneta. Beyond Lee’s age and a handsome photo of him in a white T-shirt and jeans, the Kering press release stated his most recent position as director of ready-to-wear design at Celine and a string of posts at Maison Margiela, Balenciaga, and Donna Karan. Five months later, the industry knows not much more about him. Anomalously for a millennial, Lee doesn’t have an Instagram account and hasn’t been making the social rounds in Milan. By his own account, his closest friends aren’t in fashion. He’s focused on the work.
In a few seasons, Lee managed to transform Bottega Veneta. Lee once described the brand as a "sleeping giant"; it seems he's ready to wake it up.
Photo Reference by Bottega Veneta.
Bottega Veneta seen through the instagram lense
Photo References by New Bottega