The cult of Golden Goose Deluxe Brand
The cult sneaker label that took us all by surprise.
Featuring Golden Goose Deluxe Brand.
The Italian brand - based in the heart of Venice, was first created by chance due to a series of unfortunate events. It's creators - Alessandro Gallo and Francesca Rinaldo launched their company in 2000. The married designed duo, in 2007 created a luxury sneaker brand to compliment their streetwear clothing.
By combining the West Coast skater cool and the Venetian craftsmanship, they created the iconic Superstar Sneaker.
The Superstar sneaker immediately attracted attention by buyers worldwide as well as celebrities.
It might seems weird for a € 350 - 500 pair of Italian leather shoes to come pre - scratched, but as Virgil Abloh said "It's the handmade, distressed touch that makes them unique".
The brand continued to design several other styles such as the Francy, the Running and many more. But it always kept it's true identity whether it was the star detail or the distressed effect.